Cleaning up MLM’s Reputation One Company at a Time
Multi level marketing (MLM) has a bad reputation. Denounced as scams, fraught with get rich quick promises, maligned by thousands of those who tried to success but failed dismally, the criticisms about the industry are legion. In some cases these complaints have a basis in reality and anyone who sets out to start a MLM business or currently owns one will do well to listen and learn from the negative attitudes that are so prevalent in the mainstream consciousness. If nothing else, consider the fact that a business with a bad rep will not garner any more down line candidates and most likely will not find consumers for its products either. Thus, as an owner and operator of a multi level marketing business it behooves you to begin cleaning up MLM’s reputation one company at a time, starting with your own.
Accomplishing this seemingly mountainous feat does not have to be as complicated as it sounds. Here are some tips to follow that are applicable whether you are just getting started with your company or conversely have already been in business for many years:
* The fish rots from the head. This adage not only is a well known fact to hobby fishermen but also to business executives who understand that a company will only be as ethical or corrupt as the owner, leader, or operator will allow it to be. If you know of shady goings on but for the sake of a quick buck turn a blind eye, then your sales force will count on your indulgence of unethical behavior and it will not only continue but most likely expand in scope. Similarly, if your sales force is well aware of the fact that you do not tolerate lying, cheating, and skimming, then the temptation to engage in these practices is greatly removed.
* Training is everything. If your sales force does not know what your expectations are, they will not have the ability to perform in accordance. Thus, your training materials need to be meticulous in scope and detail. Even as you do not want to overwhelm new recruits, you also do not want to leave them at the mercy of Internet generated wisdom, especially when it goes against your beliefs! Take the time to train, retrain, and occasional refresh your sales force as needed. You will be rewarded with a homogenous way of doing business.
* Multi level marketing sometimes forgets to focus on the customer. Being so down line oriented, sales professionals will frequently alienate a consumer by attempting to hard-sell them into becoming a distributor. Reaffirm the old adage that the customer is always right. Secondly, help your network marketers find new ways of locating down line candidates without jeopardizing their sales opportunities.
* Be ferociously protective of your sales force. Too often individuals fall by the wayside because they fail to perform according to their up line’s expectations. Do everything in your power to set up the individual agent for success, not failure, and do not permit other in your down line, which is another agent’s up line, to be abuse, neglectful, or otherwise in any way disrespectful or disloyal to another marketer, even if the person is not bringing in the sales.
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