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Saturday, January 26, 2008

Avoid Bogus MLM Opportunities by Following the K.I.S.S. Approach

Avoid Bogus MLM Opportunities by Following the K.I.S.S. Approach

As you are ready to embark on that quintessential dream of owning and operating your own business, you are considering throwing in your lot with the multi level marketing (MLM) industry. After all, if one may believe the sales figures, there is good money to be made! By and large, you are correct and the money is indeed out there and can be yours for the taking – if you avoid bogus MLM opportunities by following the K.I.S.S. approach. No, this is not a reference to the hair bangers with the long tongues and odd makeup. Yes, usually this acronym stands for “keep it simple stupid,” but in the effort to steer clear of less than genuine network marketing businesses, it takes on a whole new meaning.

The letter K stands for “keep away from your junk mail folder” where undoubtedly a large number of messages congregate on a daily basis. Some will offer you medications and nutritional supplements, others will tout pills and creams that will alternately enlarge or reduce areas of your anatomy, yet the ones that may be a serious trap threatening to trip up the would-be entrepreneur are the business spam emails. Such emails tout business opportunities that are so hot they have not yet even made it to the big MLM sites. Conversely, they are so hush hush that by the time the word gets out, the top positions will be filled. Granted, getting in on the ground floor action of a new MLM opportunity is indeed a desirable position to be in; however, these kinds of opportunities are not sent out via a barrage of spam emails but instead posted and discussed on the serious trade sites where inside information is their very stock in trade. Rely on this fact: keep out of your junk mail folder when looking for MLM opportunities because no genuine business will spam you to get you to make a lot of money!

The letter I denotes “insist on researching the business and product.” This of course refers directly to the plethora of websites that appear to rant about an opportunity but somehow never seem to get to the punch line and tell you what the business or product is all about. Do not buy into anything unless and until you have researched it in minute detail! The letter S will remind you to “seek advice” from those who are already in the business. A host of forums devoted to the discussion of multi level marketing opportunities is available online and you will find genuine information from an unbiased point of view posted on the reputable forums. This brings you to the last S which warns you to “stay away from contrived posts, reviews, and advice,” a major aspect of doing business for the less than reputable network marketers. After you have spent some time reading posts on a big, genuine forum with lots and lots of posters you will soon recognize the one that is only touting a business opportunity rather than reviewing it. As a matter of fact, when you enter some portion of the post into a search engine, you will likely find the same post on other forums as well. Contrived reviews are those that are little more than article marketing ploys. They contain no information value whatsoever.

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